Fares information more accessible on app and website

We are celebrating the launch of real-time bus fare information in our highly-rated mobile app and website.  Passengers can now find out how much their journey will cost and select the correct ticket from the Thames Valley Buses app before catching the bus.

According to Transport Focus, the independent watchdog representing the interests of Britain’s rail, bus and tram passengers in England (outside of London), 33% of non-users — people who don’t know much about their local bus services — would like to know what the bus fare is going to be before boarding.

The app update, developed with our digital technology partner, Passenger, will address this by making information about tickets that can be purchased on the bus and as mobile tickets available to customers. Mobile tickets can already be purchased instantly for immediate travel.

Thames Valley Buses, and our parent company Reading Buses, are two of the first bus networks in the UK to benefit from this innovation, which has been developed in partnership with public and private sector stakeholders.  As we break down the traditional barriers, trying the bus for the first time has never been easier and we’re delighted to be leading the way in attracting more people to catch the bus.